Product Cover Image

Demand and Supply Integration: The Key to World-Class Demand Forecasting, CourseSmart eTextbook

By Mark A. Moon

Published by FT Press

Published Date: Jan 17, 2013

More Product Info

Description

Salespeople work with customers every day: they have invaluable information about what these customers plan to buy. Marketers focus every day on competitive activity, new products, promotional events, and pricing changes -- all of which profoundly shape customer demand. By engaging sales, marketing, and other business functions, supply chain professionals can create demand forecasts that are far more accurate -- and far more valuable in driving their plans and strategies. Now, pioneering expert Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals at all levels in any business, government, or military organization, Moon covers all this, and more:  

  • What DSI is and how it differs from SandOP
  • Symptoms of failures to integrate demand and supply
  • Characteristics of successful DSI implementations
  • Demand Forecasting as a management process
  • Understanding and applying the right qualitative and quantitative forecasting techniques
  • Reflecting market intelligence in forecasts
  • Measuring forecasting performance
  • Achieving state-of-the-art demand forecasting
  • Managing Demand Reviews

Table of Contents

Preface     xxi
Chapter 1    Demand/Supply Integration     1
Chapter 2    Demand Forecasting as a Management Process     31
Chapter 3    Quantitative Forecasting Techniques     59
Chapter 4    Qualitative Forecasting Techniques     93
Chapter 5    Incorporating Market Intelligence into the Forecast     119
Chapter 6    Performance Measurement     139
Chapter 7    World-Class Demand Forecasting     171
Chapter 8    Bringing It Back to Demand/Supply Integration: Managing the Demand Review     219
Index     237

Purchase Info ?

With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.

Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.

Buy Access

Demand and Supply Integration: The Key to World-Class Demand Forecasting, CourseSmart eTextbook
Format: Safari Book

$44.99 | ISBN-13: 978-0-13-308807-6