Description
Table of Contents
| 1 Teachers and Titans |
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| Victor Papanek | Portfolio and Career | |||||
| Buckminster Fuller | World Game | |||||
| Charles and Ray Eames | The Connections | |||||
| Saul Bass | Notes on Change | |||||
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| Design in the Real World | |||||
| James Burke, Jr. | Life Is Like a Train | |||||
| Walter Herdeg and | The Kingmaker | |||||
| Josef Müller-Brockmann and Ruedi Rüegg | People, Not Portfolios | |||||
| Heinz Edelmann | Every Ten Years, Burn Your Portfolio | |||||
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| 2 Gotham |
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| The Great Midwest Mounted Valise | |||||
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| Penn Station Booth 6 | |||||
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| The Valise Rides Solo | |||||
| Ed Gottschall | Not Your Average Interview | |||||
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| Cold Calling 101 | |||||
| Herb Stern | The One Week Hence Test | |||||
| Seymour Chwast | Bad Luck, so Good Luck | |||||
| Ian Ballentine | A Short Course in Genre Publishing | |||||
| Len Leone | Joe Cool Himself | |||||
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| Hope Gliimmers | |||||
| James McMullan | Watercolor Wizard | |||||
| Barbara Bertoli | Strong, yet Vulnerable | |||||
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| Coloring Outside the Lines | |||||
| Max Miedinger | Getting Helvetica Right | |||||
| Arthur Tress | The Dream Collector | |||||
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| Thinking Like the Herd: The Bertoli Toggle | |||||
| Peter Mayer | How to Run a Sales Meeting | |||||
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| Boldness in the Face of Opportunity | |||||
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| Penn Station Booth 6, Revisited | |||||
| Frederick Schneider | Oxford University Press | |||||
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| Overheard in Editorial Meetings: The Interplay between Word and Image | |||||
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| To Be Right Is the Most Terrific Personal State that Nobody Is Interested in | |||||
| George Nelson | Philosophy of Design | |||||
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| Portfolio Transitions, or Never Let a Good Crisis Go to Waste! | |||||
| Massimo Vignelli | The Auteur Speaks | |||||
| James Craig | Keeping Your Powder Dry | |||||
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| Tipping Point on a Train | |||||
| Hermann Zapf | The Secret Is the Speed | |||||
| Paul Rand | The Designer as Brand | |||||
| Ivan Chermayeff | A Search for Essence | |||||
| Lou Dorfsman | I Just Try to Make It Look Good | |||||
| Herb Lubalin | Talk about Schlock | |||||
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| 3 From Valise to Expertise |
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| Don Trousdell | Growing a Style and Outgrowing Style | |||||
| Dave Condrey and | Welcome to the Greatest Marketing Organization on Earth | |||||
| Robert Woodruff | Take Out Everything but the Enjoyment | |||||
| Lawrence Gellerstedt, Jr. | Leadership Is Developing People | |||||
| Caroline Warner Hightower | Design as Magic | |||||
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| Saul Bass Redux | |||||
| Sid Topol | A Good Proposal on Time | |||||
| Roberto Goizueta | Creative Friends | |||||
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Purchase Info
ISBN-10: 0-13-313801-1
ISBN-13: 978-0-13-313801-6
Format: On-line Supplement
$29.99
You can purchase immediate access to this online product with a credit card.
