Disrupt: Think the Unthinkable to Spark Transformation in Your Business, Safari

This is the Safari online edition of the printed book.

Disrupt introduces a complete five-step program for identifying disruptive business opportunities–and successfully executing on them! frog design’s Luke Williams combines the design industry’s most powerful creativity techniques with true business implementation discipline. Using case studies, you’ll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.

Introduction     1

Disruptive Thinking:

    The Revolution is in Full Swing

PART I: The Hypotheses, the Opportunity, and the Ideas

Chapter 1     16

Crafting a Disruptive Hypothesis:

     Be Wrong at the Start, to be Right at the End

Chapter 2     38

Discovering a Disruptive Opportunity:

     Explore the Least Obvious

Chapter 3     76

Generating a Disruptive Idea:

     Unexpected Ideas Have Fewer Competitors

PART II: The Solution and the Pitch

Chapter 4     106

Shaping a Disruptive Solution:

     Novelty for Novelty’s Sake is a Resource Killer

Chapter 5     142

Making a Disruptive Pitch:

     Under Prepare the Obvious, Over Prepare the Unusual

Epilogue     171

An Instinct for Change:

     Look Where No One Else is Looking

Quick Reference Guide     173

Process Summary

Endnotes     183

Index     191