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Disrupt: Think the Unthinkable to Spark Transformation in Your Business

By Luke Williams

Published by FT Press

Published Date: Dec 8, 2010


This is the eBook version of the printed book.

Disrupt introduces a complete five-step program for identifying disruptive business opportunities–and successfully executing on them! frog design’s Luke Williams combines the design industry’s most powerful creativity techniques with true business implementation discipline. Using case studies, you’ll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.

Table of Contents

Introduction     1

Disruptive Thinking:

    The Revolution is in Full Swing


PART I: The Hypotheses, the Opportunity, and the Ideas


Chapter 1     16

Crafting a Disruptive Hypothesis:

     Be Wrong at the Start, to be Right at the End


Chapter 2     38

Discovering a Disruptive Opportunity:

     Explore the Least Obvious


Chapter 3     76

Generating a Disruptive Idea:

     Unexpected Ideas Have Fewer Competitors


PART II: The Solution and the Pitch


Chapter 4     106

Shaping a Disruptive Solution:

     Novelty for Novelty’s Sake is a Resource Killer


Chapter 5     142

Making a Disruptive Pitch:

     Under Prepare the Obvious, Over Prepare the Unusual


Epilogue     171

An Instinct for Change:

     Look Where No One Else is Looking


Quick Reference Guide     173

Process Summary


Endnotes     183

Index     191

Purchase Info

ISBN-10: 0-13-261277-1

ISBN-13: 978-0-13-261277-7

Format: eBook (Watermarked)?

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