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Disrupt: Think the Unthinkable to Spark Transformation in Your Business

By Luke Williams

Published by FT Press

Published Date: Dec 8, 2010

Description

This is the eBook version of the printed book.

Disrupt introduces a complete five-step program for identifying disruptive business opportunities–and successfully executing on them! frog design’s Luke Williams combines the design industry’s most powerful creativity techniques with true business implementation discipline. Using case studies, you’ll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.

Table of Contents

Introduction     1

Disruptive Thinking:

    The Revolution is in Full Swing

 

PART I: The Hypotheses, the Opportunity, and the Ideas

 

Chapter 1     16

Crafting a Disruptive Hypothesis:

     Be Wrong at the Start, to be Right at the End

 

Chapter 2     38

Discovering a Disruptive Opportunity:

     Explore the Least Obvious

 

Chapter 3     76

Generating a Disruptive Idea:

     Unexpected Ideas Have Fewer Competitors

 

PART II: The Solution and the Pitch

 

Chapter 4     106

Shaping a Disruptive Solution:

     Novelty for Novelty’s Sake is a Resource Killer

 

Chapter 5     142

Making a Disruptive Pitch:

     Under Prepare the Obvious, Over Prepare the Unusual

 

Epilogue     171

An Instinct for Change:

     Look Where No One Else is Looking

 

Quick Reference Guide     173

Process Summary

 

Endnotes     183

Index     191

Purchase Info

ISBN-10: 0-13-261277-1

ISBN-13: 978-0-13-261277-7

Format: eBook (Watermarked)?

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