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Disrupt introduces a complete five-step program for identifying disruptive business opportunities–and successfully executing on them! frog design’s Luke Williams combines the design industry’s most powerful creativity techniques with true business implementation discipline. Using case studies, you’ll walk through defining and brainstorming ideas, crafting coherent solutions, getting buy-in, and more.
Table of Contents
The Revolution is in Full Swing
PART I: The Hypotheses, the Opportunity, and the Ideas
Chapter 1 16
Crafting a Disruptive Hypothesis:
Be Wrong at the Start, to be Right at the End
Chapter 2 38
Discovering a Disruptive Opportunity:
Explore the Least Obvious
Chapter 3 76
Generating a Disruptive Idea:
Unexpected Ideas Have Fewer Competitors
PART II: The Solution and the Pitch
Chapter 4 106
Shaping a Disruptive Solution:
Novelty for Novelty’s Sake is a Resource Killer
Chapter 5 142
Making a Disruptive Pitch:
Under Prepare the Obvious, Over Prepare the Unusual
An Instinct for Change:
Look Where No One Else is Looking
Quick Reference Guide 173
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