Disrupt: Think the Unthinkable to Spark Transformation in Your Business, CourseSmart eTextbook

For more and more companies in a world that's changing fast, there’s only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies, and unexpected solutions. Disrupt shows how to generate and execute those solutions--a disruptive approach for a disruptive age.

 

Disrupt reflects Luke Williams’ immense experience creating disruptive products and services at frog design, one of the world’s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete, five-stage process for imagining a powerful market disruption and transforming it into reality.

 

Using many examples and book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.

 

Disrupt offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.

Introduction     1

Disruptive Thinking:

    The Revolution is in Full Swing

 

PART I: The Hypotheses, the Opportunity, and the Ideas

 

Chapter 1     16

Crafting a Disruptive Hypothesis:

     Be Wrong at the Start, to be Right at the End

 

Chapter 2     38

Discovering a Disruptive Opportunity:

     Explore the Least Obvious

 

Chapter 3     76

Generating a Disruptive Idea:

     Unexpected Ideas Have Fewer Competitors

 

PART II: The Solution and the Pitch

 

Chapter 4     106

Shaping a Disruptive Solution:

     Novelty for Novelty’s Sake is a Resource Killer

 

Chapter 5     142

Making a Disruptive Pitch:

     Under Prepare the Obvious, Over Prepare the Unusual

 

Epilogue     171

An Instinct for Change:

     Look Where No One Else is Looking

 

Quick Reference Guide     173

Process Summary

 

Endnotes     183

Index     191