Spinelli and McGowan integrate a broad network of international leaders on innovation to demonstrate the tight linkages between innovation and opportunity recognition. Building on the award winning Philadelphia University curriculum redesign that is reshaping how innovation is taught worldwide, these experts highlight how to identify relevant opportunities more effectively than ever before. The team covers every facet of innovation, including design processes, team development, ethnography, audits and charrettes, opportunity shaping and assessment, business models, value delivery, systems thinking, and more. Master the art of innovation in teams! Disrupt Together introduces a breakthrough transdisciplinary, team-based approach to innovation that integrates business, design and engineering, and can deliver powerful results for both new ventures and existing companies with case study examples from education, healthcare, branding, and consumer product and service design. The book will serve as the definitive companion text for a growing number of innovation and entrepreneurship programs that either follow the Philadelphia University model or have been influenced by it. This guide will also be an indispensable resource for every business practitioner seeking to build innovative new organizations or reinvigorate innovation in existing firms. Contributors and Interviews from Haas School of Business at UC Berkeley, Continuum Innovation, Jump Associates, University of Pennsylvania, Becton Dickinson, Sapient Nitro, Ontario College of Art and Design, Massachusetts General Hospital, MIT Media Lab, Smart Design, and more. Foreword by Steve Blank.
Table of Contents
Chapter 1: What You Will Learn from This Book 3
Chapter 2: Becoming a Strategic Organization 17
Chapter 3: Framing the Vision for Engagement 29
SECTION 2: Assessment and Leadership 49
Chapter 4: Assessing Your Innovation Capability 53
Chapter 5: The Role of Learning Styles in Innovation Team Design 65
Chapter 6: Your Team Dynamics and the Dynamics of Your Team 79
SECTION 3: Opportunity Recognition 95
Chapter 7: Leveraging Ethnography to Predict Shifting Cultural Norms 99
Chapter 8: Design Process and Opportunity Development 113
Chapter 9: Navigating Spaces--Tools for Discovery 127
SECTION 4: Value Creation 143
Chapter 10: Value Creation through Shaping Opportunity--The Business Model 147
Chapter 11: Developing Sustainable Business Models 167
Chapter 12: Business Model Execution--Navigating with the Pivot 179
SECTION 5: Disruptive Innovation in Action--Stories from the Field 191
Chapter 13: Broad Thinking--Connecting Design and Innovation with What Women Want 195
Chapter 14: Interdisciplinarity, Innovation, and Transforming Healthcare 209
Chapter 15: Disrupting Yourself--Launching New Business Models from Within Established Enterprises 223
Chapter 16: Opportunities in Branding--Benefits of Cross-Functional Collaboration in Driving Identity 235
Glossary and Resources 257
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