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Disrupt Together: How Teams Consistently Innovate

By Stephen Spinelli, Heather McGowan

Published by Pearson FT Press

Published Date: Dec 5, 2013

Description

Spinelli and McGowan integrate a broad network of international leaders on innovation to demonstrate the tight linkages between innovation and opportunity recognition. Building on the award winning Philadelphia University curriculum redesign that is reshaping how innovation is taught worldwide, these experts highlight how to identify relevant opportunities more effectively than ever before. The team covers every facet of innovation, including design processes, team development, ethnography, audits and charrettes, opportunity shaping and assessment, business models, value delivery, systems thinking, and more. Master the art of innovation in teams! Disrupt Together introduces a breakthrough transdisciplinary, team-based approach to innovation that integrates business, design and engineering, and can deliver powerful results for both new ventures and existing companies with case study examples from education, healthcare, branding, and consumer product and service design. The book will serve as the definitive companion text for a growing number of innovation and entrepreneurship programs that either follow the Philadelphia University model or have been influenced by it. This guide will also be an indispensable resource for every business practitioner seeking to build innovative new organizations or reinvigorate innovation in existing firms. Contributors and Interviews from Haas School of Business at UC Berkeley, Continuum Innovation, Jump Associates, University of Pennsylvania, Becton Dickinson, Sapient Nitro, Ontario College of Art and Design, Massachusetts General Hospital, MIT Media Lab, Smart Design, and more. Foreword by Steve Blank.

Table of Contents

SECTION 1: Foreword    1
Chapter 1: What You Will Learn from This Book    3
Chapter 2: Becoming a Strategic Organization    17
Chapter 3: Framing the Vision for Engagement    29
 
SECTION 2: Assessment and Leadership    49
Chapter 4: Assessing Your Innovation Capability    53
Chapter 5: The Role of Learning Styles in Innovation Team Design    65
Chapter 6: Your Team Dynamics and the Dynamics of Your Team    79
 
SECTION 3: Opportunity Recognition    95
Chapter 7: Leveraging Ethnography to Predict Shifting Cultural Norms    99
Chapter 8: Design Process and Opportunity Development    113
Chapter 9: Navigating Spaces--Tools for Discovery    127
 
SECTION 4: Value Creation    143
Chapter 10: Value Creation through Shaping Opportunity--The Business Model    147
Chapter 11: Developing Sustainable Business Models    167
Chapter 12: Business Model Execution--Navigating with the Pivot    179
 
SECTION 5: Disruptive Innovation in Action--Stories from the Field    191
Chapter 13: Broad Thinking--Connecting Design and Innovation with What Women Want    195
Chapter 14: Interdisciplinarity, Innovation, and Transforming Healthcare    209
Chapter 15: Disrupting Yourself--Launching New Business Models from Within Established Enterprises    223
Chapter 16: Opportunities in Branding--Benefits of Cross-Functional Collaboration in Driving Identity    235

Afterword    255
Glossary and Resources    257
Index    271

Purchase Info

ISBN-10: 0-13-338415-2

ISBN-13: 978-0-13-338415-4

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