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Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth, CourseSmart eTextbook

By Inder Sidhu

Published by FT Press

Published Date: May 27, 2010

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Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How? By Doing Both.


When companies face key strategic decisions, they often take one path–and abandon the other. They focus on innovation and new business at the expense of core businesses–or vice versa. They stress discipline and sacrifice flexibility. They focus on customers and ignore partners.


And they struggle.


Cisco believes there is a better way: doing both.


Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.


In this book,Cisco Senior Vice President Inder Sidhu explains why “doing both” is today’s best strategy. Then, drawing on Cisco’s hard-won insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Sidhu presents a complete blueprint for “doing both” in your company, too. 


Win by Doing Both!


·         Sustaining and Disruptive Innovation

·         Existing and New Business Models

·         Optimization and Reinvention

·         Satisfied Customers and Gratified Partners

·         Established and Emerging Countries

·         Doing Things Right and Doing What Matters

·         Superstar Performers and Winning Teams

·         Authoritative Leadership and Democratic Decision Making


Table of Contents

Acknowledgments   xiii

Author’s Note to the Reader   xvii

Chapter 1 Doing Both   1
Chapter 2 New & Improved and The Next Big Thing   7
               Sustaining and Disruptive Innovation
Chapter 3 Current Accounts and Future Conquests   33
               Existing and New Business Models
Chapter 4 Tuning and Transforming   57
               Optimization and Reinvention
Chapter 5 Satisfied Customers and Gratified Partners   77
               Direct Touch and Leveraged Influence
Chapter 6 The Beaten Path and The Road Less Traveled   95
               Established and Emerging Countries

Chapter 7 Doing Things Right and Doing What Matters   113
               Excellence and Relevance
Chapter 8 Michael Phelps and The Redeem Team   137
               Superstar Performers and Winning Teams
Chapter 9 West Point and Woodstock   151
               Authoritative Leadership and Democratic Decision Making
Chapter 10 The Journey Begins   169

Epilogue   173

About the Author   177

Endnotes   179

Index   187

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Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth, CourseSmart eTextbook
Format: Safari Book

$12.99 | ISBN-13: 978-0-13-248946-1