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E-Commerce 2012, CourseSmart eTextbook, 8th Edition

By Ken Laudon, Carol Guercio Traver

Published by Prentice Hall

Published Date: Dec 19, 2011

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Description

For the undergraduate and graduate e-commerce course in any business discipline.

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The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

Table of Contents

Part 1: Introduction to E-Commerce
Chapter 1: The Revolution is Just Beginning
Chapter 2: E-Commerce Business Models and Concepts
Part 2: Technology Infrastructure for E-commerce
Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-Commerce Security and Payment Systems
Part 3: Business Concepts and Social Issues
Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, and Local
Chapter 7: E-Commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-Commerce
Part 4: E-Commerce in Action
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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E-Commerce 2012, CourseSmart eTextbook, 8th Edition
Format: Safari Book

$88.20 | ISBN-13: 978-0-13-214614-2