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E-commerce 2013, CourseSmart eTextbook, 9th Edition

By Ken Laudon, Carol Traver

Published by Prentice Hall

Published Date: Nov 8, 2012

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Description

 

For the undergraduate and graduate e-commerce course in any business discipline.

 

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Table of Contents

 

Chapter 1: The Revolution Continues

Chapter 2: E-commerce Business Models and Concepts

Chapter 3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform

Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

Chapter 5: E-commerce Security and Payment Systems

Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local

Chapter 7: E-commerce Marketing Communications

Chapter 8: Ethical, Social, and Political Issues in E-commerce

Chapter 9: Online Retailing and Services

Chapter 10: Online Content and Media

Chapter 11: Social Networks, Auctions, and Portals

Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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E-commerce 2013, CourseSmart eTextbook, 9th Edition
Format: Safari Book

$96.99 | ISBN-13: 978-0-13-274442-3