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Economics of Tourism, The, CourseSmart eTextbook

By William S. Reece

Published by Prentice Hall

Published Date: Jan 8, 2009

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Description

For courses in the Economics of Tourism, and the Business of Tourism.

 

This book uses contemporary economic analysis to help students understand the tourism industry.  Referring to the work of Nobel winning economists, it shows how to understand tourism market behavior as rational responses to high fixed costs, low marginal costs and capacity constraints. Throughout the text, technical change is addressed as it relates to adjustments in business models and strategies. A clear explanation of revenue management is also included. With a focus on basic economic principles, it shows how we can use elementary supply and demand analysis to understand the broad changes in tourism over many centuries and today.

 

Table of Contents

Table of Contents

 

1.      Introduction

2.      Creating Value in Tourism

3.      Tourism Consumers

4.      Supply, Demand, and Growth of Tourism

5.      Economic Impact of Tourism

6.      Pricing Tourism Services

7.      Airlines

8.      Other Travel Modes

9.      Hospitality

10.  Cruise Lines

11.  Destinations, Events, and Attractions

12.  Tourism Intermediaries: Travel Agents, Tour Operators, and Others

13.  Gaming and Casinos

 

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Economics of Tourism, The, CourseSmart eTextbook
Format: Safari Book

$55.99 | ISBN-13: 978-0-13-235919-1