For undergraduate and graduate courses in entrepreneurship and/or small business management.
This book provides you a pathway to launching a new, small business successfully.
Table of Contents
Chapter 1: Entrepreneurs: The Driving Force behind Small Business
Section 2: Building the Business Plan: Beginning Considerations
Chapter 2: Strategic Management and the Entrepreneur
Chapter 3: Choosing a Form of Ownership
Chapter 4: Franchising and the Entrepreneur
Chapter 5: Buying an Existing Business
Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Section 3: Building a Business Plan: Financial Issues
Chapter 7: Creating a Solid Financial Plan
Chapter 8: Managing Cash Flow
Section 4: Building a Business Plan: Marketing Your Company
Chapter 9: Building a Guerrilla Marketing Plan
Chapter 10: Creative Use of Advertising and Promotion
Chapter 11: Pricing and Credit Strategies
Chapter 12: Global Marketing Strategies
Chapter 13: E-Commerce and Entrepreneurship
Section 5: Putting the Business Plan to Work: Finding Financing
Chapter 14: Sources of Equity Financing
Chapter 15: Sources of Debt Financing
Section 6: Location and Layout
Chapter 16: Location, Layout, and Physical Facilities
Section 7: Managing a Small Business: Techniques for Enhancing Profitability
Chapter 17: Supply Chain Management
Chapter 18: Managing Inventory
Section 8: Managing People: A Company’s Most Valuable Resource
Chapter 19: Staffing and Leading a Growing Company
Section 9: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation
Chapter 20: Management Succession and Risk Management Strategies in the Family Business
Chapter 21: Ethics and Social Responsibility: Doing the Right Thing
Chapter 22: The Legal Environment: Business Law and Government Regulation
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Effective Small Business Management, CourseSmart eTextbook, 10th Edition
Format: Safari Book
$82.99 | ISBN-13: 978-0-13-215752-0