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Effective Small Business Management, CourseSmart eTextbook, 10th Edition

By Norman M. Scarborough

Published by Prentice Hall

Published Date: Mar 14, 2011

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For undergraduate and graduate courses in entrepreneurship and/or small business management.


This book provides you a pathway to launching a new, small business successfully.

Table of Contents

Section 1: The Challenge of Entrepreneurship  
Chapter 1: Entrepreneurs: The Driving Force behind Small Business  
Section 2: Building the Business Plan: Beginning Considerations  
Chapter 2: Strategic Management and the Entrepreneur  
Chapter 3: Choosing a Form of Ownership  
Chapter 4: Franchising and the Entrepreneur  
Chapter 5: Buying an Existing Business  
Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan  
Section 3: Building a Business Plan: Financial Issues  
Chapter 7: Creating a Solid Financial Plan  
Chapter 8: Managing Cash Flow  
Section 4: Building a Business Plan: Marketing Your Company  
Chapter 9: Building a Guerrilla Marketing Plan  
Chapter 10: Creative Use of Advertising and Promotion  
Chapter 11: Pricing and Credit Strategies  
Chapter 12: Global Marketing Strategies  
Chapter 13: E-Commerce and Entrepreneurship  
Section 5: Putting the Business Plan to Work: Finding Financing  
Chapter 14: Sources of Equity Financing  
Chapter 15: Sources of Debt Financing  
Section 6: Location and Layout  
Chapter 16: Location, Layout, and Physical Facilities  
Section 7: Managing a Small Business: Techniques for Enhancing Profitability  
Chapter 17: Supply Chain Management  
Chapter 18: Managing Inventory  
Section 8: Managing People: A Company’s Most Valuable Resource  
Chapter 19: Staffing and Leading a Growing Company  
Section 9: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation  
Chapter 20: Management Succession and Risk Management Strategies in the Family Business  
Chapter 21: Ethics and Social Responsibility: Doing the Right Thing  
Chapter 22: The Legal Environment: Business Law and Government Regulation  

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Effective Small Business Management, CourseSmart eTextbook, 10th Edition
Format: Safari Book

$87.20 | ISBN-13: 978-0-13-215752-0