• Think of the customer first, in order to maximize sales
• Create a safe server environment and database
• Use secure transactions and prevent common vulnerabilities
• Incorporate different payment gateways
• Design scalable sites that are easy to maintain
• Build administrative interfaces
• Extend both examples to match the needs of your own sites
Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he’s not a computer geek (but he admits he can speak their language).
Table of Contents
PART One: FUNDAMEN TALS
Chapter 1: Getting Started
Chapter 2: Security Fundamentals
PART Two: SELLING VIRTUAL PRODUCTS
Chapter 3: First Site: Structure and Design
Chapter 4: User Accounts
Chapter 5: Managing Site Content
Chapter 6: Using PayPal
PART Three: SELLING PHYSICAL PRODUCTS
Chapter 7: Second Site: Structure and Design
Chapter 8: Creating a Catalog
Chapter 9: Building a Shopping Cart
Chapter 10: Checking Out
Chapter 11: Site Administration
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