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Electronic Commerce 2008, CourseSmart eTextbook, 5th Edition

By Efraim Turban, Jae Kyu Lee, Dave King, Judy McKay, Peter Marshall

Published by Prentice Hall

Published Date: Feb 12, 2008

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For undergraduate and graduate courses in Electronic Commerce.


Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce.  This new edition emphasizes the impact that social computing is having on the business world and global economy.

Table of Contents

Electronic Commerce: A Managerial Perspective 2008


Part 1: Introduction to E-Commerce and E-Marketplaces

Chapter 1         Overview of Electronic Commerce

Chapter 2         E-Marketplaces: Structures, Mechanisms, Economics, and Impacts

Part 2: Internet Consumer Retailing

Chapter 3         Retailing in Electronic Commerce: Products and Services

Chapter 4         Consumer Behavior, Market Research, and Advertisement

Part 3: Business-to-Business E-Commerce

Chapter 5         B2B E-Commerce: Selling and Buying in Private E-Markets

Chapter 6         B2B Exchanges, Directories, and Other Support Services

Chapter 7         E-Supply Chains, Collaborative Commerce, and Corporate Portals

Part 4: Other EC Models and Applications

Chapter 8         Innovative EC Systems: E-Government to E-Learning to C2C

Chapter 9         Mobile Computing and Commerce and Pervasive Computing

Part 5: EC Support Services

Chapter 10       Dynamic Trading: E-Auctions, Bartering, and Negotiations

Chapter 11       E-Commerce Security

Chapter 12       Electronic Payment Systems

Chapter 13       Order Fulfillment, eCRM, and Other Support Services

Part 6: EC Strategy and Implementation

Chapter 14 E-Commerce Strategy and Global EC

Chapter 15 Economics and Justification of Electronic Commerce

Chapter 16 Launching a Successful Online Business and EC Projects

Chapter 17 Legal, Ethical, and Compliance Issues in EC

Chapter 18 Social Networks and Industry Disruptors in the Web 2.0 Environment

Online Part 7  Application Development

Chapter 19 Building E-Commerce Applications and Infrastructure

Online Appendices

A         Current EC Research

B          Structure and Components of E-Commerce Business Model

C         E-Business Planning and Analysis Framework

Technical Appendices

A         Infrastructure for Electronic Commerce

B          Web Page Design and Creation

C         Software (Intelligent) Agents

Online Tutorials

T1 E-Business Plan

T2 Supply Chain Management


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Electronic Commerce 2008, CourseSmart eTextbook, 5th Edition
Format: Safari Book

$90.80 | ISBN-13: 978-0-13-224337-7