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Electronic Commerce 2012: Managerial and Social Networks Perspectives, CourseSmart eTextbook, 7th Edition

By Efraim Turban, David King

Published by Prentice Hall

Published Date: Oct 3, 2011

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Description

For undergraduate and graduate electronic commerce courses.

 

Explore the many aspects of electronic commerce through a managerial perspective.

 

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks—all from a managerial perspective that helps make EC relevant to majors and non-majors alike.

Table of Contents

Chapter 1: Overview of Electronic Commerce

Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools

Chapter 3: Retailing in Electronic Commerce: Products and Services

Chapter 4: B2B E-Commerce

Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce

Chapter 6: Mobile Commerce and Ubiquitous Computing

Chapter 7: Social Commerce

Chapter 8: Marketing and Advertising in E-Commerce

Chapter 9: E-Commerce Security and Fraud Protection

Chapter 10: Electronic Commerce Payment Systems

Chapter 11: Order Fulfillment along the Supply Chain

Chapter 12: EC Strategy, Globalization, and SMEs

Chapter 13: Implementing EC Systems: From Justification to Successful Performance

Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments

Chapter 15: Launching a Successful Online Business and EC Projects

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Electronic Commerce 2012: Managerial and Social Networks Perspectives, CourseSmart eTextbook, 7th Edition
Format: Safari Book

$83.99 | ISBN-13: 978-0-13-214637-1