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Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation

By Eric Kacou

Published by FT Press

Published Date: Dec 8, 2010


There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a "survival trap" that keeps them small, inefficient, and unprofitable. Now, Eric Kacou identifies breakthrough business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly, successfully, and profitably.

Drawing from his immense on-the-ground experience in Africa’s most challenging business environments, Kacou shows how companies can overcome the Survival Trap mindset that breeds dependence, mistrust, and failure. Next, he takes readers inside the Rwandan metamorphosis: the economic miracle that CNN’s Fareed Zakaria calls Africa’s biggest success story. Kacou shows how to address the needs of all core stakeholders. He concludes with integrated recommendations for local entrepreneurs, global businesses, governments, and international organizations: guidance that can truly launch a "virtuous cycle" of prosperity creation.

For all entrepreneurs, policymakers, NGO professionals, and leaders who want to make BoP businesses work.

Table of Contents

Foreword     xvii

Part I: Foundations or Why Mindsets Matter

Prologue: Transformation in BOP Markets: Learning from Rwanda     1

Chapter 1: Identifying the Problem–And the Solution     5

Chapter 2: Rwanda’s Metamorphosis     27

Chapter 3: Why Mindsets Matter     37

Part II: Solutions to Escape The Survival Trap

Chapter 4: A Framework to Escape The Survival Trap     59

Chapter 5: Foster an Archimedean Mindset     81

Chapter 6: Build Trust     101

Chapter 7: Focus on Solutions     119

Chapter 8: Operate Efficiently and Sustainably     139

Chapter 9: Enable Prosperity Ecosystems     157

Chapter 10: Seek Intelligent Capital     179

Chapter 11: Bridge the Leadership Gap     199

Part III: Integration

Chapter 12: Insights on Mindset Change from Public Health     221

Chapter 13: Societal Innovations Through Mindset Change     239

Chapter 14: Rwanda's Homegrown Solutions     255

Epilogue: A Call to Action: Embrace Entrepreneurial Solutions for Prosperity     271

Bibliography     285

Index    293