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Entrepreneurship and Effective Small Business Management, Student Value Edition, 11th Edition

By Norman M. Scarborough, Jeffrey R. Cornwall

Published by Pearson

Published Date: Jan 15, 2014


For undergraduate and graduate courses in entrepreneurship and/or small business management.


Discover how to successfully launch and manage a small business.


Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.


This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management. 


This program will provide a better teaching and learning experience—for you and your students. Here’s how:


  • Get Students to Think Critically about Concepts: Cases challenge students to think critically about a variety of topics.
  • Encourage Students to Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning.
  • Stay on the Cutting-Edge with Today’s Hottest Topics: Every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

Table of Contents

Section 1:  The Rewards and Challenges of Entrepreneurship

1.     Entrepreneurs: The Driving Force Behind Small Business

2.     Ethics and Social Responsibility: Doing the Right Thing

3.     Creativity and Innovation: Keys to Entrepreneurial Success

4.     Strategic Management and the Entrepreneur


Section 2:  Launching a Venture:  Entry Strategies

5.     Choosing a Form of Ownership

6.     Franchising and the Entrepreneur

7.     Buying an Existing Business

8.    New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan


Section 3:  Building a Marketing Plan

9.      Building a Bootstrap Marketing Plan

10.   Creative Use of Advertising and Promotion

11.   Pricing and Credit Strategies

12.   Global Marketing Strategies

13.   E-Commerce and Entrepreneurship


Section 4:  Building a Financial Plan

14.   Creating a Solid Financial Plan

15.   Managing Cash Flow

16.   Sources of Equity Financing

17.   Sources of Debt Financing


Section 5:  Building an Operating Plan

18.   Location, Layout, and Physical Facilities

19.   Supply Chain Management

20.   Managing Inventory

21.   Staffing and Leading a Growing Company


Section 6:  Legal Aspects of Small Business:  Succession, Ethics, and Government Regulation

22.   Management Succession and Risk Management Strategies in the Family Business

23.   The Legal Environment: Business Law and Government Regulation

This title is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780134471877

Includes this title packaged with:

  • LivePlan 6-Month Access Card
    . . Palo Alto Software

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