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Entrepreneurship and Small Business Management

By Steve Mariotti, Caroline Glackin

Published by Prentice Hall

Published Date: Dec 28, 2010

Description

Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management  presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.

Table of Contents

UNIT 1 What Business Do You Want to Start?

1.       Entrepreneurs Recognize Opportunities

2.       Franchising

3.       Finding Opportunity in an Existing Business

4.       The Business Plan: Road Map to Success

Unit 1 Case Study: FastSigns

 

UNIT 2 Who Are Your Customers?

5.      Creating Business from Opportunity

6.      Exploring Your Market

Unit 2 Case Study: Nicole Miller Ltd.

 

UNIT 3 Integrated Marketing

7.      Developing the Right Marketing Mix and Plan

8.      Pricing and Credit Strategies

9.      Integrated Marketing Communications

10.  Marketing Globally

11.  Smart Selling and Effective Customer Service

Unit 3 Case Study: Ken Done Galleries

 

UNIT 4 Finding, Securing, and Managing Financial Resources

12.  Understanding and Managing Start-Up, Fixed, and Variable Costs

13.  Using Financial Statements to Guide a Business

14.  Cash Flow and Taxes

15.  Financing Strategy: Debt, Equity, or Both?

Unit 4 Case Study: Bridgecreek Development

 

UNIT 5 Operating a Small Business Effectively

16.  Addressing Legal Issues and Managing Risk

17.  Operating for Success

18.   Location, Facilities and Layout

19.  Human Resources and Management

Unit 5 Case Study: Mo’s Chowder

 

UNIT 6 Leadership, Ethics, and Exits

20.  Leadership and Ethical Practices

21.  Franchising, Licensing, and Harvesting: Cashing in the Brand

Unit 6 Case Study: Avocent

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Package ISBN-13: 9780132864206

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  • Interpretive Simulations Access Code Card Group A
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ISBN-10: 0-13-503031-5

ISBN-13: 978-0-13-503031-8

Format: Alternate Binding

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