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Entrepreneurship for Scientists and Engineers

By Kathleen Allen

Published by Pearson

Published Date: Jan 8, 2009

Table of Contents


Part 1:        Technology Entrepreneurship for Scientists and Engineers
Chapter 1:    Scientists and Engineers as Entrepreneurs
Chapter 2:    Recognizing and Screening Technology Opportunities
Chapter 3:    Designing and Developing a Technology Start-up
Chapter 4:    Building an Effective Team
Part 2:      Developing and Protecting Intellectual Property
Chapter 5:    The Concept of Intellectual Property
Chapter 6:    Patent and Trademark Strategy
Part 3:     Technology Entrepreneurship Strategy
Chapter 7:    High Technology Product Development Strategies
Chapter 8:     Technology Transition and Entry Strategies
Chapter 9:    Technology Adoption Patterns and Marketing Strategy
Part 4:    Start-up Financial Strategy
Chapter 10:    The Business Model
Chapter 11:    Funding the Technology Start-up
Chapter 12:    Funding Growth
Chapter 13:   Technology Valuation


These online resources are available at no cost.

Companion Website for Entrepreneurship Series

http://www.prenhall.com/entrepreneurship

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$80.40 $76.38 | ISBN-13: 978-0-13-235727-2

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