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Entrepreneurship: Starting and Operating a Small Business, 3rd Edition

By Steve Mariotti, Caroline Glackin

Published by Pearson

Published Date: Dec 27, 2011

Description

Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

Table of Contents

UNIT I: ENTREPRENEURIAL PATHWAYS
1.      Entrepreneurs Recognize Opportunities
2.      The Business Plan: Road Map to Success
The Honest Tea Business Plan
3.      Creating Business from Opportunity
Unit I Case Study: Nicole Miller Company
 
UNIT II: INTEGRATED MARKETING
4.      Exploring Your Market
5.      Developing the Right Marketing Mix and Plan
6.      Smart Selling and Effective Customer Service
Unit II Case Study: Ken Done Studios
 
UNIT III: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT
7.      Understanding and Managing Start-Up, Fixed, and Variable Costs
8.      Using Financial Statements to Guide a Business
9.      Cash Flow and Taxes
10.  Financing Strategy: Debt, Equity, or Both?
Unit III: Case Study: FASTSIGNS
 
UNIT IV: OPERATING A SMALL BUSINESS EFFECTIVELY
11.  Addressing Legal Issues and Managing Risk
12.  Operating for Success
13.  Management, Leadership and Ethical Practices
Unit III: Case Study: Mo's Chowder
14.  Franchising, Licensing, and Harvesting: Cashing in Your Brand
Unit IV: Case Study: Avocent
 
APPENDIX I: HONEST TEA SAMPLE BUSINESS PLAN–ANNOTATED
APPENDIX II: SAMPLE STUDENT BUSINESS PLAN
APPENDIX III: BIZBUILDER BUISINESS PLAN
APPENDIX IV: RESOURCES FOR ENTREPRENEURS
APPENDIX V: USEFUL FORMULAS AND EQUATIONS
APPENDIX VI: ACCOUNTING JOURNAL DISTRIBUTION GUIDE
APPENDIX VII: USING BUSINESS PLAN PRO®
APPENDIX VIII: GLOSSARY

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Companion Website for Entrepreneurship: Starting and Operating a Small Business, 3rd Edition

http://www.pearsonhighered.com/mariotti