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Entrepreneurship: Starting and Operating a Small Business, CourseSmart eTextbook, 2nd Edition

By Steve Mariotti, Caroline Glackin

Published by Prentice Hall

Published Date: Jan 8, 2009

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Description

For courses in Entrepreneurship, Small Business Management, How to Start your own business courses in continueing education.

  

Written by an award-winning expert, Entrepreneurship: Starting and Operating A Small Business, Second Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students.  This book is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and draws from Steve Mariotti’s 25 years of entrepreneurial teaching experience.   Students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

Table of Contents

Brief Contents

 

Unit 1  WHAT BUSINESS DO YOU WANT TO START?

Chapter 1             Entrepreneurs Recognize Opportunities  

Chapter 2             The Business Plan: Roadmap to Business Success

                              The Daily Perc Sample Business Plan                                                                      

Chapter 3             Creating Business from Opportunity 

Unit 1                   Business Plan Break Down

 

Unit 2  WHO ARE YOUR CUSTOMERS? 

Chapter 4             Exploring Your Market  

Chapter 5             Developing the Right Marketing Mix  

Chapter 6             Smart Selling and Effective Customer Service                                                          

Unit 2                   Business Plan Break Down

 

Unit 3  SHOW ME THE MONEY! FINDING, SECURING AND MANAGING IT.

Chapter 7              Understanding and Managing Start-Up, Fixed and Variable Costs  

Chapter 8              Using Financial Statements to Guide a Business  

Chapter 9              Cash Flows and Taxes

Chapter 10            Financing Strategy: Debt, Equity or Both?  

Unit 3                    Business Plan Break Down

 

Unit 4  OPERATING A SMALL BUSINESS EFFECTIVELY.

Chapter 11           Addressing Legal Issues and Managing Risk  

Chapter 12           Operating for Success

Chapter 13           Management, Leadership and Ethics  

Unit 4                   Business Plan Break Down

 

Unit 5  WAT YOU NEED TO KNOW TO GROW AND GO. 

Chapter 14           Franchising, Licensing, and Harvesting: Cashing in Your Brand  

Unit 5                   Business Plan Break Down

 

APPENDIX

Appendix 1         100 Business Ideas   

Appendix 2          Sample Student Business Plan  

Appendix 3          BizBuilder Business Plan   

Appendix 4           Business Plan Appendices for The Daily Perc   

Appendix 5          Resources for Entrepreneurs   

Appendix 6           Useful Formulas and Equations   

Appendix 7           Accounting Journal Distribution Guide  

Appendix 8           Using Business Plan Pro  

Appendix 9           Glossary  

Index                    

 

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Entrepreneurship: Starting and Operating a Small Business, CourseSmart eTextbook, 2nd Edition
Format: Safari Book

$79.20 | ISBN-13: 978-0-13-505614-1