Entrepreneurship: Successfully Launching New Ventures, 3rd Edition

Part 1   Decision to Become an Entrepreneur
    Chapter 1   Introduction to Entrepreneurship     
Part 2   Developing Successful Business Ideas
    Chapter 2   Recognizing Opportunities and Generating Ideas   
    Chapter 3   Feasibility Analysis   
    Chapter 4   Writing a Business Plan   
    Chapter 5   Industry and Competitor Analysis   
    Chapter 6   Developing an Effective Business Model     
Part 3   Moving From an Idea to An Entrepreneurial Firm     
    Chapter 7   Preparing the Proper Ethical and Legal Foundation   
    Chapter 8   Assessing a New Venture’s Financial Strength and Viability   
    Chapter 9   Building a New Venture Team   
    Chapter 10   Getting Financing or Funding   
Part 4   Managing and Growing an Entrepreneurial Firm     
    Chapter 11   Unique Marketing Issues   
    Chapter 12   The Importance of Intellectual Property   
    Chapter 13   Preparing for and Evaluating the Challenges of Growth   
    Chapter 14   Strategies for Firm Growth   
    Chapter 15   Franchising