Table of Contents
Chapter 1 Introduction to Entrepreneurship
Part 2 Developing Successful Business Ideas
Chapter 2 Recognizing Opportunities and Generating Ideas
Chapter 3 Feasibility Analysis
Chapter 4 Writing a Business Plan
Chapter 5 Industry and Competitor Analysis
Chapter 6 Developing an Effective Business Model
Part 3 Moving From an Idea to An Entrepreneurial Firm
Chapter 7 Preparing the Proper Ethical and Legal Foundation
Chapter 8 Assessing a New Venture’s Financial Strength and Viability
Chapter 9 Building a New Venture Team
Chapter 10 Getting Financing or Funding
Part 4 Managing and Growing an Entrepreneurial Firm
Chapter 11 Unique Marketing Issues
Chapter 12 The Importance of Intellectual Property
Chapter 13 Preparing for and Evaluating the Challenges of Growth
Chapter 14 Strategies for Firm Growth
Chapter 15 Franchising
These online resources are available at no cost.
Companion Website for Entrepreneurship, 3rd Edition
This title is currently unavailable on myPearsonStore.
We recommend Entrepreneurship: Successfully Launching New Ventures, 4th Edition as a replacement.