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Essential Business Networking: Tips, Tactics, and Tools You Can Use

By Andrea Nierenberg

Published by Pearson FT Press

Published Date: Jan 24, 2014


This book is a simple read and a selection of the author’s top tips organized into chapters that represent logical steps for building a powerful network. You don't need to start at the beginning. For example, if you already feel very confident about your business networking skills and want to use this book to meet some new friends you can leap ahead to start with Chapter 4. The author has digested and synthesized all of the tips and techniques into bite-sized action plans, so you can start implementing immediately.

Table of Contents

Preface     xvii
Introduction     1
Chapter 1 Networking Is a Mindset     5
Chapter 2 Positioning Yourself and Creating Your Brand     19
Chapter 3 Creating Connections     31
Chapter 4 Building Relationships     45
Chapter 5 Where to Network—EVERYWHERE     63
Chapter 6 Networking Etiquette     77
Chapter 7 Leading the Way     95
Appendix A Six-Month Weekly Networking Reminders     117
Index     135