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Essentials of E-Commerce, CourseSmart eTextbook

By Kenneth C. Laudon, Carol Traver

Published by Prentice Hall

Published Date: Jan 15, 2014


For the undergraduate and graduate e-commerce course in any business discipline.


Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

Table of Contents

1: The Revolution Continues

2: E-commerce Business Models and Concepts

3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform

4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

5: E-commerce Security and Payment Systems

6: E-commerce Marketing and Advertising Concepts.

7: Ethical, Social, and Political Issues in E-commerce

8: Online Retailing and Services

9: Online Content and Media

10: Social Networks, Auctions, and Portals

11: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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Essentials of E-Commerce, CourseSmart eTextbook
Format: Safari Book

$79.99 | ISBN-13: 978-0-13-354502-9