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Essentials of Entrepreneurship and Small Business Management, CourseSmart eTextbook, 7th Edition

By Norman M. Scarborough

Published by Prentice Hall

Published Date: Feb 20, 2013

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Description

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

The tools to launch a new venture and the knowledge for entrepreneurial success.

With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

Table of Contents

 

I.  THE CHALLENGE OF ENTREPRENEURSHIP 

1. The Foundations of Entrepreneurship

2. Inside the Entrepreneurial Mind: From Ideas to Reality


II.  BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS

3. Designing a Competitive Business Model and Building a Solid Strategic Plan

4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan

5. Forms of Business Ownership

6. Franchising and the Entrepreneur

7. Buying an Existing Business 


III.  BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS

8. Building a Powerful Guerrilla Marketing Plan

9. E-Commerce and the Entrepreneur                                                           

10. Pricing Strategies

11. Creating a Successful Financial Plan 

12. Managing Cash Flow


IV.  PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

13. Sources of Financing: Equity and Debt

14. Choosing the Right Location and Layout

15. Global Aspects of Entrepreneurship

16. Building a New Venture Team and Planning for the Next Generation

 

Appendix: Sample Business Plan

Brief Cases

Name Index

Subject Index

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Essentials of Entrepreneurship and Small Business Management, CourseSmart eTextbook, 7th Edition
Format: Safari Book

$85.99 | ISBN-13: 978-0-13-266683-1