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Excellence in Business Communication, CourseSmart eTextbook, 11th Edition

By John V Thill, Courtland Bovee

Published by Prentice Hall

Published Date: Jan 21, 2014

Description

&>For undergraduate business communication courses.

 

Learn Business Communication Skills by Example.

 

Students need to have excellent, effective, and practical business communication skills in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.

 

Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

 

Available with MyBCommLab! MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today’s business landscape. Visit mybcommlab.com for more information.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

 

  • Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world communication challenges. 
  • Promote Active Learning and Stimulate Critical Thinking: Examples, exercises and activities help students practice vital skills and put knowledge to immediate use.   
  • Offer the Latest Information on Today’s Hottest Topics and Trends: In-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

Note: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for ISBN-10: 0133806871 / ISBN-13: 9780133806878. That package includes ISBN-10: 0133544176 /ISBN-13: 9780133544176 and ISBN-10: 0133545814 / ISBN-13: 9780133545814.

MyBCommLab is not a self-paced technology and should only be purchased when required by an instructor. 

 

Table of Contents

I. Understanding the Foundations of Business Communication

1. Achieving Success Through Effective Business Communication

2. Mastering Team Skills and Interpersonal Communication

3. Communicating in a World of Diversity

 

II. Applying the Three-Step Writing Process

4. Planning Business Messages

5. Writing Business Messages

6. Completing Business Messages

 

III. Crafting Brief Messages

7. Crafting Messages for Electronic and Social Media

8. Writing Routine and Positive Messages

9. Writing Negative Messages

10. Writing Persuasive Messages

 

IV. Preparing Reports and Oral Presentations

11. Planning Reports and Proposals

12. Writing Reports and Proposals

13. Completing Reports and Proposals

14. Designing and Delivering Oral and Online Presentations

 

V. Writing Employment Messages and Interviewing for Jobs

15. Building Careers and Writing Résumés

16. Applying and Interviewing for Employment

 

APPENDIX A. Format and Layout of Business Documents

APPENDIX B. Documentation of Report Sources

APPENDIX C. Correction Symbols

Handbook of Grammar, Mechanics, and Usage

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Excellence in Business Communication, CourseSmart eTextbook, 11th Edition
Format: Safari Book

$69.99 | ISBN-13: 978-0-13-354422-0