Exploring Corporate Strategy:Text & Cases with Companion Website Student Access Card, 8th Edition

By Gerry Johnson, Kevan Scholes, Richard Whittington

Published by Prentice Hall

Published Date: Jan 15, 2008

Table of Contents

1        Introducing Strategy

Commentary: The Strategy Lenses

Part I: THE STRATEGIC POSITION

Introduction to Part I

2        The Environment
3        Strategic Capability
4        Strategic Purpose
5        Culture and Strategy

Commentary on Part 1: The Strategic Position

Part II: STRATEGIC CHOICES

Introduction to Part II

6        Business-level strategy
7        Directions and Corporate - Level Strategy
8        International Strategy
9        Innovation and Entrepreneurship
10      Strategy Method and Evaluation

Commentary on Part II: The Strategic Choices

Part III: STRATEGY IN ACTION

Introduction to Part III

11     Strategy Development Processes

12     Organising for success
13     Resourcing Strategies

14     Managing Strategic Change

15     The Practice of Strategy

Commentary on Part III: Strategy in Action     

 

These online resources are available at no cost.

Exploring Corporate Strategy Companion Website with Gradetracker, 8th Edition

http://wps.pearsoned.co.uk/ema_uk_he_johnson_ecs_8

Purchase Info

ISBN-10: 1-4058-8732-X

ISBN-13: 978-1-4058-8732-8

Format: Book

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