Innovative approach, current perspective.
The Fashion Game, 1e presents a new, relevant voice in fashion merchandising. This innovative text follows a unique “fashion in four” approach, which stresses the relationships among the various facets of fashion merchandising. This groundbreaking approach helps students understand how the fashion world functions and how fashion professionals pursue their careers. While many older texts have lost touch with current technologies, issues, and trends, Kendall offers keen insight into today’s important issues, including social media, privacy concerns, counterfeit products, sweatshops, and sustainability, in addition to covering basic fashion fundamentals. The text’s straightforward approach and current insight will make it a favorite of both students and instructors.
Teaching and Learning Experience
This offers a current and comprehensive introduction to fashion merchandising. It provides:
- An innovative Fashion in Four approach: This underlying theme emphasizes the strategic processes involved in merchandising.
- A practical, hands-on focus: Chapter discussions and resources engage readers with material they can directly apply in their careers.
- Up-to-date coverage of current trends: Students learn about the issues, technologies, and processes important in today’s industry.
Table of Contents
Overview of The Fashion Game
Part One: What is The Fashion Game About?
Section 1—The Fashion Game and Its Players
Section 2—Consumers and The Fashion Game
Section 3--Rules of The Fashion Game
Part Two: Fashion Game Players in Action
Section 4—Providers: Supplying Fashion’s Components
Section 5—Producers: Designing and Manufacturing Fashion
Section 6—Purveyors: Bringing Fashion to You
Section 7—Promoters: Making Fashion Exciting
Part Three: Fashion Game Issues
Section 8—Products, Practices, and Problems
Section 9—Consumers and Sustainability Concerns
Part Four: The Fashion Game in Motion
Section 10--The Fashion Game in the World
Section 11—Are You Ready for The Fashion Game?
Section 12—Making Your First Fashion Game Move
Bibliography of Selected Sources
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