The approach of Fashion Now is to emphasize fashion and marketing. By using this book students will learn that one of the keys to becoming successful in the fashion business is through decision making based on the marketing approach. First, find out what customers want and then provide a product of service to meet these needs or wants. The basic language adn principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions. The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing.
Table of Contents
UNIT I: FASHION THEN AND NOW
Chapter 1 Overview and Global View of the Fashion Industry
Chapter 2 European Fashion Influences
Chapter 3 Early American Clothing Influences
Chapter 4 Fashion Retrospection: 100+ Years of Fashion
UNIT II: THE UNIQUENESS OF FASHION
Chapter 5 Fundamentals of Fashion
Chapter 6 Fashion Principles, Perspectives, and Theories
Chapter 7 Marketing Terminology and the 4 Ps of Fashion Marketing
Chapter 8 Fashion Analysis and Prediction
Chapter 9 Fashion Branding
UNIT III: FASHION MARKETING SUPPLY CHAIN
Chapter 10 Textile Producers and Suppliers
Chapter 11 Designers, Product Developers, and Fashion Manufacturers
Chapter 12 Fashion Market Centers, Wholesalers, and Intermediaries
Chapter 13 Textile and Apparel Legislation
Chapter 14 Fashion Retailing Formats
UNIT IV: CAREERS AND OPPORTUNITIES
Chapter 15 Creative Fashion Careers and Enrichment Opportunities
Appendix A: Basic Apparel Styles
Appendix B Small Business Fashion Marketing Plan
Appendix C Fashion Retail Promotional Plan
Appendix D Resumes and Interview Questions
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Fashion Now: A Global Perspective, CourseSmart eTextbook
Format: Safari Book
$54.99 | ISBN-13: 978-0-13-512248-8