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Fashionomics, CourseSmart eTextbook

By Donna W. Reamy, Deidra W. Arrington

Published by Prentice Hall

Published Date: Sep 5, 2012

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Description

For courses that integrate fashion, business, and economics; Fashion Merchandising; Survey of Fashion; Global Fashion Business.

 

Fashionomics gives students a fundamental understanding of economic principles and their direct application to the rational and decision-making of the fashion industry. From the Industrial Revolution to contemporary trends in textiles and fashion, this text explores business and economic theories through real-world, up-to-date examples applied to the fashion industry.

Table of Contents

1. A Fashion History

2. The Language of Fashion

3. Fashion Economics

4. Fashion: Big Business

5. Profit = Success

6. Competition, the Stock Market, and Financial Measurement

7. Government Policies Affect Fashion

8. Dominating Segments of the Fashion Industry

9. Domestic and International Fashion Consumers

10. The Economic Impact of International Fashion Centers

11. International Fashion Economics

12. Trends in Fashionomics

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Fashionomics, CourseSmart eTextbook
Format: Safari Book

$29.99 | ISBN-13: 978-0-13-267227-6