The Financial Times Guide to Business Start Up 2013: The most comprehensive annually updated guide for entrepreneurs, 8th Edition

This annually updated and bestselling guide covers everything readers need to know from finance, tax and the law, to marketing, sales, pricing and budgeting.

1. Who will buy?

2. A spot of coaching

3. Your business identity

4. Are you sure?

5. The business plan

6. Timing the jump

7. Less than 100 per cent

8. Off the peg

9. Franchises

10. Beating the pirates

11. The right name

12. Getting the message across

13. Getting new customers

14. Building customer relationships

15. How to set a price

16. Choosing your workplace

17. Information technology - and other equipment

18. Professional back-up

19. Getting the right staff

20. Your rights and duties as an employer

21. Your business and the environment

22. Insurance

23. Forecasting

24. Raising the money

25. Staying afloat

26. Moving ahead

27. Not waving but drowning

28. Keeping the record straight

29. Tax

30. VAT

31. Pensions and retirement