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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, 2nd Edition

By Rajendra Sisodia, Jagdish N. Sheth, David Wolfe

Published by Pearson FT Press

Published Date: Feb 9, 2014


Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage.


These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world.  This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.

Table of Contents

Forewords     x
Prologue: A Whole New World     xxi
Chapter 1: Building Business on Love and Care     1
Chapter 2: New Age, New Rules, New Capitalism     27
Chapter 3: Dealing with Disorder     49
Chapter 4: Employees: From Resource to Source     59
Chapter 5: Customers: Healing vs. Hucksterism     87
Chapter 6: Investors: Reaping What FoEs Sow     105
Chapter 7: Partners: Elegant Harmonies     119
Chapter 8: Society: The Ultimate Stakeholder     141
Chapter 9: Culture: The Secret Ingredient     163
Chapter 10: What We Have Learned     191
Chapter 11: The Other Side of Complexity     205
Appendix A: Brief Company Profiles     223
Appendix B: Interview with Rick Frazier     257
Index     267