Description
For graduate and undergraduate marketing management courses.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Purchase Info 
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Framework for Marketing Management, CourseSmart eTextbook, 5th Edition
Format: Electronic Book
$62.99 | ISBN-13: 978-0-13-253932-6
