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Framework for Marketing Management, CourseSmart eTextbook, 5th Edition

By Philip Kotler, Kevin Keller

Published by Prentice Hall

Published Date: Feb 18, 2011

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Description

For graduate and undergraduate marketing management courses.
 
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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Framework for Marketing Management, CourseSmart eTextbook, 5th Edition
Format: Safari Book

$71.99 | ISBN-13: 978-0-13-253932-6