PACKAGE ISBN-13: 9780132764896

By Philip Kotler, Kevin Keller

Published by Prentice Hall

Published Date: Feb 21, 2011

Components of the Package:

Marketing Plan Handbook, The and Marketing PlanPro Premier Package, 4th Edition
By Marian Burk Wood

Framework for Marketing Management, 5th Edition
By Philip Kotler, Kevin Keller

Purchase Info

ISBN-10: 0-13-276489-X

ISBN-13: 978-0-13-276489-6

Format: ValuePack

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