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Framework of International Business, A

By S. Tamer Cavusgil, Gary Knight, John Riesenberger

Published by Pearson

Published Date: Dec 27, 2011

Description

A concise but thorough review of essential concepts and techniques.

 

The Cavusgil/Knight/Riesenberger author team’s new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.

 

Table of Contents

Part I: Foundation Concepts 

Chapter 1: Introduction: What Is International Business?

Chapter 2: Theories of International Trade and Investment

Chapter 3: Organizational Participants that Make International Business 

Chapter 4: Culture and Ethics in International Business

Part II: The International Business Environment     

Chapter 5: Political and Legal Systems in International Business

Chapter 6: The International Monetary Environment and Financial Management in the Global Firm  

Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies

Part III: International Business Strategy and Implementation 

Chapter 8: Strategy and Organization in the International Firm

Chapter 9: Global Market Opportunity Assessment

Chapter 10: Exporting and Countertrade

Chapter 11: Foreign Direct Investment and Collaborative Ventures

Chapter 12: Licensing, Franchising, and Other Contractual Strategies

Chapter 13: Global Sourcing

Chapter 14: Marketing in the Global Firm

Chapter 15: Human Resource Management in the Global Firm

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Framework of International Business, A

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$166.65 $158.32 | ISBN-13: 978-0-13-212282-5

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