A concise but thorough review of essential concepts and techniques.
The Cavusgil/Knight/Riesenberger author team’s new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.
Table of Contents
Part I: Foundation Concepts
Chapter 1: Introduction: What Is International Business?
Chapter 2: Theories of International Trade and Investment
Chapter 3: Organizational Participants that Make International Business
Chapter 4: Culture and Ethics in International Business
Part II: The International Business Environment
Chapter 5: Political and Legal Systems in International Business
Chapter 6: The International Monetary Environment and Financial Management in the Global Firm
Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies
Part III: International Business Strategy and Implementation
Chapter 8: Strategy and Organization in the International Firm
Chapter 9: Global Market Opportunity Assessment
Chapter 10: Exporting and Countertrade
Chapter 11: Foreign Direct Investment and Collaborative Ventures
Chapter 12: Licensing, Franchising, and Other Contractual Strategies
Chapter 13: Global Sourcing
Chapter 14: Marketing in the Global Firm
Chapter 15: Human Resource Management in the Global Firm
With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.
Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.
Framework of International Business, A, CourseSmart eTextbook
Format: Electronic Book
$50.99 | ISBN-13: 978-0-13-212289-4