PACKAGE ISBN-13: 9780132847568

By Philip Kotler, Kevin Lane Keller

Published by Pearson

Published Date: May 3, 2011

Components of the Package:

ZAG: The #1 Strategy of High-Performance Brands
By Marty Neumeier

Framework for Marketing Management, 5th Edition
By Philip Kotler, Kevin Lane Keller

Brand Gap, The: Revised Edition, 2nd Edition
By Marty Neumeier

Purchase Info

ISBN-10: 0-13-284756-6

ISBN-13: 978-0-13-284756-8

Format: ValuePack

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We recommend Framework for Marketing Management, 6th Edition as a replacement.