PACKAGE ISBN-13: 9780132847568

By Philip Kotler, Kevin Lane Keller

Published by Pearson

Published Date: May 3, 2011

Components of the Package:

ZAG: The #1 Strategy of High-Performance Brands
By Marty Neumeier

Framework for Marketing Management, 5th Edition
By Philip Kotler, Kevin Lane Keller

Brand Gap, The: Revised Edition, 2nd Edition
By Marty Neumeier