Product Cover Image

FT Guide to Strategy CourseSmart eTextbook: How to create, pursue and deliver a winning strategy, 4th Edition

By Richard Koch

Published by FT Press

Published Date: Jul 31, 2013

Description

YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.

The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.

In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.

Table of Contents

Table of Contents

Foreword

Preface to the fourth edition

INTRODUCTION

1. The use and abuse of strategy
2. A brief history of strategy
3. Swings in strategic thinking: seven phases
4. Towards a synthesis
5. From quick and dirty strategy to nearly perfect strategy


PART ONE: BUSINESS UNIT STRATEGY
A do-it-yourself guide

1. Overview
2. What businesses are you in?
3. Where do you make the money?
4. How good are your competitive positions?
5. What skills and capabilities underpin your success?
6. Is this a good industry to be in?
7. What do the customers think?
8. What about the competitors?
9. How do you raise profits quickly?
10. How do you build long term value?
11. Conclusion
12. Addition note on the theory of Business Unit Strategy


PART TWO: CORPORATE STRATEGY

1.The joy of Corporate Strategy

2. An ecological view of Corporate Strategy

3. Five dimensions of Corporate Strategy

4. The strange power of the 35 word strategy

4. Conclusion

PART THREE: STRATEGIC THINKERS
PART FOUR: STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES

Purchase Info ?

With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.

Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.

Buy Access

FT Guide to Strategy CourseSmart eTextbook: How to create, pursue and deliver a winning strategy, 4th Edition
Format: Safari Book

$28.99 | ISBN-13: 978-1-292-00613-0