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Fundamentals of Destination Management and Marketing (AHLEI), CourseSmart eTextbook

By Rich Harrill, . . American Hotel & Lodging Educational Institute

Published by Educational Institute

Published Date: Mar 5, 2013

Description

Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.

Table of Contents

Service

Sales

Marketing

Tourism Research and Performance Reporting

Communications

Product Development

Technology

Human Resources

Member Care

Financial Management

Board Governance

Alliances, Destination Management in Canada

Destination Management in the United Kingdom

Destination Management in Mexico

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Fundamentals of Destination Management and Marketing (AHLEI), CourseSmart eTextbook
Format: Safari Book

$39.99 | ISBN-13: 978-0-13-314716-2