Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.
Table of Contents
Tourism Research and Performance Reporting
Alliances, Destination Management in Canada
Destination Management in the United Kingdom
Destination Management in Mexico
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$38.99 | ISBN-13: 978-0-13-314716-2