- Create a website
- Get found on Google
- Get your email marketing right
- Create content your market will value with blogs, podcasts, video and images
- Promote your business with social networking sites such as Facebook, LinkedIn and Twitter
- Develop a coherent online marketing plan
- Manage your online marketing workload
- Measure your results
Table of Contents
About the author viii
Part one: Get strategic
Chapter 1: Online marketing 101 3
Chapter 2: Your online marketing plan 13
Part two: Get online
Chapter 3: Establish a web presence: How to build a website with no technical knowledge 27
Chapter 4: Boost your search engine rankings: How to increase your visibility on Google 43
Chapter 5: Engage with email: How to build an email list without annoying people 55
Part three: Get creative
Chapter 6: Build a blog: How to build trust, reputation, and traffic 69
Chapter 7: Podcast for profit: How to attract an audience of loyal listeners 85
Chapter 8: Lights, camera, action!: How to produce online video on a budget 99
Chapter 9: Show, don’t tell: How to showcase your business on photo-sharing sites 117
Part four: Get out there
Chapter 10: Build a community: How to choose and use social networks 129
Chapter 11: Find fans on Facebook: How to harness the world’s largest network 139
Chapter 12: Create credibility on LinkedIn: How to take your business networking online 155
Chapter 13: Tap into Twitter: How to use the power of the real-time Web to build a following 173
Chapter 14: Jack into the Matrix: How to make real money in virtual worlds 195
Chapter 15: Pass it on: How to be discovered on social bookmarking sites 205
Part five: Get help
Chapter 16: Do you need a consultant?: How to find someone to help you achieve your vision 223
An A–Z of online marketing 233
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