Global Brain, The: Your Roadmap for Innovating Faster and Smarter in a Networked World, CourseSmart eTextbook

All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion and  offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

Foreword xvii

Introduction 1

 

Part I            From Firm-Centric to Network Centric Innovation 9

Chapter 1         The Power of Network-Centricity 11

Chapter 2         Understanding Network-Centric Innovation 29

 

Part II           The Landscape of Network-Centric Innovation 49

Chapter 3         The Four Models of Network-Centric Innovation 51

Chapter 4         Innovation Networks: The Players and the Plays 67

 

Part III          The Four Models of Network-Centric Innovation 83

Chapter 5         The Orchestra Model 85

Chapter 6         The Creative Bazaar Model 113

Chapter 7         The jam Central Model 139

Chapter 8         The MOD (“MODification”) Station Model 157

 

Part IV          Executing Network-Centric Innovation 175

Chapter 9         Deciding Where and How to Play 177

Chapter 10       Preparing the Organization 197

 

Part V           Globalization and Network-Centric Innovation 217

Chapter 11       Globalizing Network-Centric Innovation: The  Dragon and the Tiger 219

Chapter 12       Concluding Thoughts & Actions for “Monday” Morning 237

 

References 253

Index 267