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Graphic Icons: Visionaries Who Shaped Modern Graphic Design

By John Clifford

Published by Peachpit Press

Published Date: Aug 30, 2013


Who are history's most influential graphic designers?

In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more. 

Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in.

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Table of Contents


Chapter 1: Early Modern: Simplicity Meets the Avant-Garde
Lucian Bernhard
Hans Rudi Erdt
Ludwig Hohlwein
Filippo Tommaso  Marinetti
Edward McKnight Kauffer
El Lissitzky
Alexander Rodchenko
Stenberg Brothers 
Theo van Doesburg
The Bauhaus
Herbert Bayer
A.M. Cassandre
William Addison Dwiggins
Jan Tschichold

Chapter 2: Midcentury Modern: Modernism Comes to America
Lester Beall
Alexey Brodovitch 
Alex Steinweiss
Herbert Matter
Ladislav Sutnar
Alvin Lustig
Cipe Pineles
Collecting Graphic Design
Bradbury Thompson
Erik Nitsche
Josef Müller-Brockmann
Paul Rand
Saul Bass
Georg Olden
Will Burtin

Chapter 3: Late Modern/Postmodern: Change Sparks New Forms of Expression
Ivan Chermayeff and Tom Geismar
Yusaku Kamekura
Herb Lubalin
Seymour Chwast 
Milton Glaser 
George Lois
Wim Crouwel
Walter Landor 
Otl Aicher
Michael Vanderbyl
Peter Saville

Chapter 4: The Digital Era: The Computer Changes Everything
April Greiman
Rudy VanderLans and Zuzana Licko
Edward Fella
Muriel Cooper
Steven Heller
Stephen Doyle
Paula Scher
Michael Bierut
John Maeda
Stefan Sagmeister



Graphic Icons: Visionaries Who Shaped Modern Graphic Design

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