Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals.
A brief, professional, reader-friendly guide to improving managerial communication.
Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.
Table of Contents
PART I. COMMUNICATION STRATEGY
Channel Choice Strategy
Communication Strategy Checklist
Guide to the Guide to Managerial Communication
PART II. WRITING: COMPOSING EFFICIENTLY
General Composing Techniques
Special Composing Challenges
PART III. WRITING: MACRO ISSUES
Document Design for “High Skim Value”
Clear Progression and Linkage
Effective Paragraphs and Sections
PART IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
PART V. SPEAKING: VERBAL STRUCTURE
Questions and Answers
Other Speaking Situations
PART VI. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Your Slide Master
Designing Each Individual Slide
Using Visual Aids
PART VII. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Appendix A: Writing Inclusively
Appendix B: Writing Correctly: Grammar
Appendix C: Writing Correctly: Punctuation
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$29.99 | ISBN-13: 978-0-13-297185-0