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Guide to Managerial Communication, 10th Edition

By Mary Munter, Lynn Hamilton

Published by Pearson

Published Date: Jan 8, 2013

Description

Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals.


A brief, professional, reader-friendly guide to improving managerial communication.

Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Table of Contents

PART I. COMMUNICATION STRATEGY

Communicator Strategy

Audience Strategy

Message Strategy

Channel Choice Strategy

Culture Strategy

Communication Strategy Checklist

Guide to the Guide to Managerial Communication

 

PART II. WRITING: COMPOSING EFFICIENTLY

General Composing Techniques

Special Composing Challenges

 

PART III. WRITING: MACRO ISSUES

Document Design for “High Skim Value”

Clear Progression and Linkage

Effective Paragraphs and Sections

 

PART IV. WRITING: MICRO ISSUES

Editing for Brevity

Choosing a Style

Writing Checklists

 

PART V. SPEAKING: VERBAL STRUCTURE

Tell/Sell Presentations

Questions and Answers

Consult/Join Meetings

Other Speaking Situations

 

PART VI. SPEAKING: VISUAL AIDS

Designing the Presentation as a Whole

Designing Your Slide Master

Designing Each Individual Slide

Using Visual Aids

 

PART VII. SPEAKING: NONVERBAL SKILLS

Nonverbal Delivery Skills

Relaxation Techniques

Listening Skills

Speaking Checklists

 

APPENDICES

Appendix A: Writing Inclusively

Appendix B: Writing Correctly: Grammar

Appendix C: Writing Correctly: Punctuation

Bibliography

Index

Print

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$49.40 | ISBN-13: 978-0-13-297133-1

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