Description
For courses in Fashion Show Production, Fashion Promotion and Marketing, and Entrepreneurship in the Fashion Industry.
Authored by an accomplished professional in the field, How to Produce a Fashion Show from A to Z is an effective and up-to-date guide to producing a fashion show. The text provides step-by-step methods and interactive resources drawn from actual productions, and is a modern working manual for students, teachers, and new designers. It provides concise coverage of the process of production and also highlights other related careers, including public relations, modeling, and styling. This inside look at the world of fashion show production emphasizes realistic, practical methods and proven strategies for success in an engaging, project-based workbook format.
Table of Contents
Chapter 1: The Beginning
Chapter 2: The Shows, the Producer, and the Team
Chapter 3: From Pitch to Proposal and Back
Chapter 4: Plan the Show
Chapter 5: Getting the Word Out
Chapter 6: Models and Merchandise
Chapter 7: The Front of the House, The Back of the House
Chapter 8: Showtime
Chapter 9: It’s a Wrap
Purchase Info 
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How to Produce a Fashion Show from A to Z, CourseSmart etextbook
Format: Electronic Book
$27.99 | ISBN-13: 978-0-13-267232-0
