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In the Line of Fire: How to Handle Tough Questions -- When It Counts, 2nd Edition

By Jerry Weissman

Published by Pearson FT Press

Published Date: Sep 13, 2013


Answer even the toughest, most hostile questions brilliantly: take the floor, stay poised, and win your audience over every time! Imagine: you’re standing in front of an audience and you've just been asked the question you'd been dreading — or, worse, you've been blindsided with a brutal question you never expected. What to do? Jerry Weissman has made a career of preparing executives for that moment. He's coached nearly 500 executives on their IPO road shows, the most critical presentations of their lives. Weissman’s In the Line of Fire has established itself as the world’s definitive guide to answering brutally tough questions in public — and now, he’s completely updated this classic with new examples, case studies, and even more great advice. Using compelling, up-to-the-minute examples from Wall Street, Washington, D.C., and beyond, Weissman teaches how to respond with perfect assurance, no matter what. You’ll discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and can ruin your credibility. Weissman shows you how to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself. Whether you're an executive, politician, fundraiser, interviewee, teacher, student — or even a family member at Thanksgiving dinner — you're judged on how you handle these moments. Get this book: handle them brilliantly.

Table of Contents

Introduction: Universal Challenges, Universal Solutions    xv

Chapter 1: Agility versus Force    1

Chapter 2: The Critical Dynamics of Q&A    9

Chapter 3: Effective Management Implemented    21

Chapter 4: You’re Not Listening!    29

Chapter 5: Active Listening    43

Chapter 6: Retake the Floor     57

Chapter 7: Provide the Answer    87

Chapter 8: Topspin in Action    105

Chapter 9: Preparation    119

Chapter 10: The Art of War    137

Chpater 11: Lessons Not Learned    151

Chapter 12: The Role Model    165

Endnotes    177

Acknowledgments    187

Index    191


Jerry Weissman’s legendary guide to answering even the most brutally tough questions in public, and winning over any audience – now completely updated with new examples, case studies, and more! 


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$34.99 | ISBN-13: 978-0-13-315788-8

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