Table of Contents
Introduction: Agility versus Force.
Effective Management Perceived
Baptism under Fire
Case Studies: Bill Clinton; David versus Goliath; Bruce Lee; David Bellet; Mike Wallace
1. The Critical Dynamics of Q&A.
Defensive, Evasive, or Contentious
Presenter Behavior/Audience Perception
Case Studies: The Classic Bob Newhart Episode; Trent Lott on Black Entertainment Television; Pedro Martinez; The NAFTA Debate; Two Weeks of an IPO Road show
2. Effective Management Implemented.
Worst Case Scenario
Maximum Control in Groups
The Q&A Cycle
How to Lose Your Audience in Five Seconds Flat
3. You're Not listening!
Case Studies: 1992, 2000, and 2004 U.S. Presidential Debates
4. Active Listening (Martial Art: Concentration).
The Roman Column
You Still Don't Understand
Yards After Catch
Case Study: 1992 U.S. Presidential Debate in Retrospect
5. Retake the Floor (Martial Art: Self-defense).
The Double Buffer
The Power of "You"
The Triple Fail-Safe
Case Study: Colin Powell
6. Provide the Answer (Martial Art: Balance).
Quid Pro Quo
Manage the Answer
Recognize the Universal Issues
How to Handle Special Questions
Guilty as Charged Questions
Point B and WIIFY
Media Sound Bites
Case Studies: George W. Bush; John F. Kerry; George H. Bush Revisited
7. Topspin in Action (Martial Art: Agility).
Michael Dukakis Misses a Free Kick
The Evolution of George W. Bush
Lloyd Bentsen Topspins
Ronald Reagan Topspins
8. Preparation (Martial Art: Discipline).
Case Studies: John F. Kennedy versus Richard M. Nixon, Al Gore versus Ross Perot
9. The Art of War (Martial Art: Self-Control).
The Art of Agility
Agility and Force: 2000
Agility and Force: 2004
The Critical Impact of Debates
Case Studies: Al Gore debates Dan Quayle, Jack Kemp, and George W. Bush; George W. Bush debates John F. Kerry; The Presidential Debates: 1960 through 2004
10. The Role Model.
Case Study: General Norman Schwarzkopf
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