For courses in Introduction to Fashion and Fashion Merchandising.
Individuality in Clothing Selection and Appearance, Seventh Edition, provides a strong, multidisciplinary foundation for individual and family clothing choices. Balancing theory with actual applications, the authors present a broad base of knowledge at an introductory level for students' general education. Packed with activities, learning objectives, illustrations, and photographs, this user-friendly book meets the needs of future fashion professionals as well as students taking a single fashion course.
Table of Contents
I. INFLUENCES ON CONSUMER CLOTHING SELECTION.
1. Socio-Psychological Influences.
2. Cultural Influences.
3. Physical Influences.
4. Fashion Industry Influences.
5. Target Market Influences.
II. DESIGN ELEMENTS AND PRINCIPLES APPLIED TO CLOTHING SELECTION.
6. Design Elements: Space, Shape, Form, and Line.
7. Design Elements: Color.
8. Design Elements: Texture.
9. Design Principles.
10. Fabric Design.
III. CONSUMER CLOTHING SELECTION ISSUES.
11. Clothing Fit.
12. Clothing Quality.
13. Clothing Care.
14. Wardrobe Strategies.
15. Clothing Purchasing Strategies.
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$54.99 | ISBN-13: 978-0-13-262597-5