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The Innovation Book: How to Manage Ideas and Execution for Outstanding Results

By Max McKeown

Published by FT Press

Published Date: Jul 24, 2014





The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.



It answers the following questions:

· How do you become a more innovative thinker?

· How do you lead and manage creative people?

· How can you use innovation tools to get the best results?

· How can you engage people with innovation?

· How do you avoid pitfalls, problems and screw-ups?



With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.



"Inspired, ambitious and complete – a must-read for anyone interested in innovation, creativity and invention."

Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager



“Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.”

Broc Edwards, SVP, Director of Learning & Leadership

Table of Contents

About the author

Author’s acknowledgements

Publisher’s acknowledgements


How to use this book?

What is innovation?


part one: Your creative self

Nurturing your creative genius

Seeing what others do not see

Becoming a more powerful innovator

Giving up old ideas for better ideas


part two: Leading innovators

Building a better, bigger brain

Organising people for innovation

Creating powerful innovation culture

Motivating innovators


part three: Creating innovation

Using the power of (creative) rebels

Making new ideas useful

Grinding your way from insight to (successful) innovation

Measuring (unmeasurable) innovation


part four: Winning with innovation

Winning and losing with innovation

Making innovation popular

Selling new ideas

Renewing, transforming and disrupting

Surfing waves of creativity


part five:  The innovator’s Toolkit

Creating (smarter) new ideas

Altshuller’s innovation pyramid

Burgelman and Seigel’s minimum winning game

Osborn and Parnes’ creative problem-solving

Altshuller’s theory of inventive problem-solving (TRIZ)

Osterwalder’s business model canvas

Amabile’s internal and external motivation

Guilford’s convergent and divergent thinking

Ries’ build-measure-learn wheel


Shaping better futures

Christensen’s disruptive innovation

Schroeder’s innovation journey

Usher’s path of cumulative synthesis



Van de Ven’s leadership rhythms

Friend’s three types of uncertainty

Teece’s win, lose, follow, innovate grid’s design thinking modes


Sharing beautiful ideas

Henderson and Clark’s four types of innovation

Rogers’ adoption and diffusion curve

Abernathy and Utterback’s three phases of innovation

Chesbrough’s open innovation

March’s exploration vs. exploitation

Johnson and Johnson’s constructive controversy cycle

Powell and Grodal’s networks for innovation

Boyd’s OODA loop


Final words

More reading for curious people