PACKAGE ISBN-13: 9780133497786

Published by Pearson

Published Date: Jun 21, 2013

Components of the Package:

Developing a Creative and Innovative Integrated Marketing Communication Plan
By James R. Ogden

Integrated Advertising, Promotion, and Marketing Communications, 6th Edition
By Kenneth E. Clow, Donald E. Baack

Purchase Info

ISBN-10: 0-13-349778-X

ISBN-13: 978-0-13-349778-6

Format: ValuePack

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