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Developing a Creative and Innovative Integrated Marketing Communication Plan
By James R. Ogden
Integrated Advertising, Promotion, and Marketing Communications, 6th Edition
By Kenneth E. Clow, Donald E. Baack
This item has been upgraded to Integrated Advertising, Promotion, and Marketing Communications, 7th Edition.
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$240.20 | ISBN-13: 978-0-13-312624-2