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Integrated Advertising, Promotion and Marketing Communications, Student Value Edition, 5th Edition

By Kenneth E. Clow, Donald E. Baack

Published by Prentice Hall

Published Date: Dec 27, 2010

    Purchase Info

    ISBN-10: 0-13-253901-2

    ISBN-13: 978-0-13-253901-2

    Format: Alternate Binding

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    We recommend Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, 6th Edition as a replacement.