Integrated Advertising, Promotion and Marketing Communications, Student Value Edition Plus NEW MyMarketingLab with Pearson eText -- Access Card Package, 5th Edition

By Kenneth E. Clow, Donald E. Baack

Published by Prentice Hall

Copyright © 2012

Published Date: May 31, 2011

    Purchase Info

    ISBN-10: 0-13-262832-5

    ISBN-13: 978-0-13-262832-7

    Format: Unbound (saleable) with Access Card

    This title is currently unavailable on myPearsonStore.

    Print Choices

    Loose Leaf Version Help Info

    Books a la Carte are less-expensive, loose-leaf versions of the same textbook.

    Add to Cart

    Integrated Advertising, Promotion and Marketing Communications, Student Value Edition, 5th Edition

    $127.40 | ISBN-13: 978-0-13-253901-2